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Ithaca College, Professor Hormoz Movassaghi:Importance of China in Adidas and Nike’s Global Operations and Strategies

([西财新闻] 发布于 :2018-06-05 )

光华讲坛——社会名流与企业家论坛第4983

 

题:Importance of China in Adidas and Nike’s Global Operations and Strategies

主讲人:Ithaca College, Professor Hormoz Movassaghi

主持人:体育学院 付磊博士

间:201866日(星期三)10:00-11:00

点:西南财经大学柳林校区体育学院二楼会议室

主办单位:体育学院 科研处

 

主讲人简介:

Hormoz Movassaghi received his B.S. and M.S. in Economic from Shiraz University in Iran, and his MA in Health Services Administration as well as his MBA and Ph.D. in International Business from University of Wisconsin-Madison. He joined the department of Finance and International Business at Ithaca College in 1988. he has taught ten courses in Finance or International Business at undergraduate or MBA levels at Ithaca College. He has also taught at Binghamton University, Tompkins Cortland Community College SUNY Empire State College, and SRH Heidelberg University in Germany.

His recent scholarship has focused on socially responsible investing, financial performance of leading global corporations in business sustainability, ethics in financial services industry, and factors influencing students’ choice and impact of study abroad programs.His scholarly work includes 28 articles published in peer reviewed national and international journals, three book chapters, 46 national and international conference proceedings, 6 edited conference proceedings and published monographs, and six book reviews.

内容提要:

1.Global sports market - growth and major companies

2.Chinese sports market: growth and drivers

3.China’s strategic significance for Nike

4.China’s strategic significance to Adidas

5.Rising domestic competition

6.Adidas Group (AG) in China - performance & strategies

7.Nike in China - performance & strategies

8.Conclusions

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